JOB SUMMARY

The Marketing Specialist at the Saint Louis University Workforce Center leads the development and execution of multi-channel digital campaigns aimed at engaging individual professionals and corporate partners nationwide and supports Account-Based Marketing strategies. This position is responsible for creating content for segmented email marketing (Salesforce), paid search (Google Ads), native and display advertising (AdRoll), SEO-focused website updates, and social media strategies, with a focus on LinkedIn. This position plays a key role in strengthening brand presence and expanding audience reach in support of the Workforce Centers mission to deliver high-impact technology training and corporate workforce solutions.

 

PRIMARY JOB RESPONSIBILITIES

• With oversight from the Director, develops and executes a strategic, data-driven marketing roadmap to build national brand awareness, increase enrollment, and grow corporate partnerships; regularly reviews and updates marketing initiatives to ensure consistent lead generation and sustained revenue growth

• Plans, produces, and manages digital content across channels (email, paid ads, social media, video, digital billboards, etc.), overseeing copywriting, design, layout, quality assurance, and approval workflows; specific tasks include managing the digital badging program, updating marketing collateral (presentations, templates, proposals, branding, social media) regularly, and supporting authorized partnerships programs

• Executes and optimizes performance-driven campaigns across PPC, SEO, and paid media channels using platforms such as Google Ads and AdRoll; provides detailed reporting and ROI analysis to deliver insights, maximize engagement, and drive strong returns

• Proactively manages and updates content on our registration system and website to ensure a seamless customer experience; supports the full enrollment journey, and maintains alignment with broader marketing/sales goals and campaign strategies

• Continuously evaluates and iterates digital campaign strategies to ensure high engagement and conversion rates across B2B and B2C segments

• Assists with day-to-day operational functions within the Workforce Center

• Performs other duties as assigned

 

KNOWLEDGE, SKILLS, AND ABILITIES

• Proficient in Canva and Adobe Creative Cloud

• Knowledge of SEM, SEO, Google Analytics, social media best practices, B2B and B2C marketing strategy and account based marketing strategies

• Skilled in analyzing marketing data to drive ROI and performance outcomes

• Strong organizational, project management, and multitasking skills

• Clear, professional communicator with internal and external audiences

• Creative, collaborative, and adaptable team player with initiative

• Ability to learn new digital tools quickly

 

MINIMUM QUALIFICATIONS

• Bachelors degree

• Two or more years of experience in communications, marketing or technology

• Experienced in Salesforce and LinkedIn; committed to continuous learning and growth

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About Saint Louis University

Saint Louis University(SLU) is a private, co-educational Jesuit university located in St. Louis, Missouri, United States. Founded in 1818 by the Most Reverend Louis Guillaume Valentin Dubourg SLU is the oldest university west of the Mississippi River. The University has campuses in St. Louis, Mo. and Madrid, Spain. SLU values academic excellence, life-changing research, compassionate health care, and a strong commitment to faith and service. For nearly 200 years, the University has gone beyond teaching facts and figures, encouraging students to form ideas and identities. Today, SLU students are nearly 14,000 strong. The University has invested vast resources to advance academic programs and enhance the student experience. SLU also is a major research institution where premier researchers tackle local and global challenges. And the University's commitment to community service has earned it national acclaim and bolstered its status as a character-building college.

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